Privacy Statement

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information — your name, email address, and phone number when you submit our contact form, book an appointment, or communicate with us via email or WhatsApp.
• Appointment & service information — details about the services you book, appointment history, and preferences, managed through our third-party booking platform (Vagaro).
• Health & consultation information — information you voluntarily provide in consultation and consent forms (such as allergies, skin conditions, medications, or pregnancy status) that is necessary to perform permanent makeup and facial services safely.
• Photos — before-and-after photos of your treatment, taken only with your knowledge during your appointment.
• Website usage data — standard technical data such as browser type, device information, pages visited, and cookies, collected automatically when you browse our website.

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and manage your appointments.
• Respond to your questions and requests submitted through our contact form, email, or WhatsApp.
• Assess your suitability for services and perform them safely, following professional and hygiene standards.
• Maintain accurate client records as required for professional and legal purposes.
• Send appointment reminders and, only with your consent, occasional promotions or updates.
• Improve our website, services, and client experience.

We do not sell, rent, or trade your personal information to third parties.

3. Photos & Marketing Use

Before-and-after photos are part of your treatment record. We will never publish your photos on our website, social media, or any marketing material without your explicit written consent. You may decline or withdraw consent at any time without affecting the services you receive.

4. How We Share Information

We only share your information with trusted third parties who help us operate our business:

• Vagaro — our booking and scheduling platform, which processes appointments and payments under its own privacy policy.
• FormSubmit / email providers — to deliver messages you send through our contact form to our business email.
• WhatsApp (Meta) — if you choose to contact us through WhatsApp, your communication is subject to WhatsApp’s privacy policy.
• Legal requirements — we may disclose information if required by law, regulation, or valid legal process, or to protect the health and safety of our clients and staff.

5. Cookies & Website Analytics

Our website may use cookies and similar technologies to remember your preferences and understand how visitors use our site. You can control or disable cookies through your browser settings; doing so will not prevent you from browsing our website, though some features may not function as intended.

6. How We Protect Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Consultation and consent forms are stored securely and accessed only by authorized personnel. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain client records, including consultation forms and treatment photos, for as long as necessary to provide services, meet professional record-keeping standards, and comply with applicable Virginia state requirements. When information is no longer needed, it is securely deleted or destroyed.

8. Your Rights & Choices

You may at any time:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your information, subject to legal and professional record-keeping requirements.
• Withdraw consent for marketing communications or photo usage.

To exercise any of these rights, simply contact us using the details below.

9. Children’s Privacy

Our services and website are intended for adults. We do not knowingly collect personal information from anyone under the age of 18 without the consent of a parent or legal guardian.

10. Changes to This Statement

We may update this Privacy Statement from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when it was most recently revised. We encourage you to review this page periodically.