As we say goodbye to 2024, curiosity about the biggest beauty trends of 2025 is growing. The clean girl aesthetic dominated the past year, but what can we expect next? Will expressive looks take over, or is subtlety here to stay? Let’s explore the upcoming trends in makeup, skincare, and PMU for 2025, and review which trends from 2024 are staying and which are on their way out.
Makeup Trends in 2025
In 2023, the “less is more” mantra took center stage in makeup. As we move into 2024, expect a shift towards more expressive looks, though some elements of minimalism will persist. Here’s a breakdown of what’s coming:
Expressive Graphic Makeup
Opposing last year’s minimalism, 2025 will see the rise of bold and expressive graphic makeup. This trend includes asymmetrical eyeshadow, uniquely shaped eyeliner, and vivid lip colors. Self-expression remains key, ensuring a place for minimalistic and more daring styles.
Skin-Centric Looks
Healthy, glowing skin remains a cornerstone of beauty. While colorful makeup will gain popularity, a natural base will stay in vogue. BB creams and tinted moisturizers will continue to replace traditional foundations, with some trends advocating for completely foundation-free looks.
PMU Beauty Trends in 2025
The PMU (Permanent Makeup) industry is evolving rapidly with new pigment and machine technologies. Here are the top PMU trends for 2024:
Inorganic Pigments
Inorganic pigments featuring iron-based formulas that last shorter but stay attractive will take center stage. These pigments, adapted to meet new regulations, require more frequent refreshes, aligning with the evolving preferences in PMU services.
Machine Hair Strokes
Machine hair strokes, or nano brows, have dominated the PMU industry and will remain popular. This technique offers a systematic and precise approach that mimics natural eyebrow hairs better than microblading, ensuring longer-lasting results. By utilizing ultra-fine needles, nano brows achieve a delicate, seamless appearance that resembles actual hair. The method’s precision enhances the natural look and minimizes skin trauma, leading to quicker healing and reduced risk of complications. Furthermore, clients appreciate the extended longevity of nano brows, often lasting up to three years with proper care, making it a more cost-effective and aesthetically pleasing option.
Freckle Tattoos
Freckle tattoos, mimicking natural freckles for a sun-kissed, youthful look, gained popularity in 2023 and will continue to thrive. These cosmetic tattoos can be creatively designed with unique shapes or constellations, perfect for those embracing minimal foundation makeup.
Skincare Trends in 2025
Healthy skin continues to be the best accessory. Here are the skincare trends that will define 2025:
Stressed Skin & Adaptogens
With rising awareness of stress’s impact on the skin, products featuring adaptogens like ashwagandha, reishi mushrooms, and ginseng are becoming essential. These ingredients help fight stress-induced skin issues such as inflammation, breakouts, and dryness. Adaptogens work by balancing the body’s stress response and promoting a calm state, which can profoundly affect skin health. As consumers strive for holistic well-being, the demand for skin care solutions incorporating these natural remedies continues to grow. By including adaptogens in their daily routines, many people are experiencing a visible improvement in their skin and an overall sense of tranquility and resilience to everyday stressors.
Patches Everywhere
Pimple patches were a significant trend in 2024, and the patch trend will expand in 2025. Expect wrinkle patches, sunscreen patches, wellness patches, and aromatherapy patches to become mainstream.
Top Beauty Trends of 2024: What’s In and What’s Out?
The focus on skincare over makeup isn’t changing, but minimalism is fading. Bold colors and nostalgic influences from the 80s, 90s, and 00s continue to resonate. Expect a blend of healthy skin and expressive makeup looks to dominate in 2025. This shift will see the integration of vivid hues and playful designs, reflecting an eclectic mix of past decades’ iconic styles. Additionally, skincare-infused makeup products that nurture the skin while providing striking visual impact will become mainstream. Consumers can look forward to innovations that marry the benefits of advanced skincare with the creative freedom of bold makeup trends.
